Available now
Brand Igniter
The brandable campaign platform. Run prize draws, instant wins and winning moments from one place — with rules, fraud screening and winner workflows pre-wired. You bring the prize. Scan-to-enter turns every pack into a campaign door, with entries from QR, the web or voice.
The experience layer for your products.
No-code builder
Compose product landing experiences and journeys with simple wizards — no developers required.
Tied to your products
Bind experiences to a GTIN, batch or serial so the right content appears for the exact product in someone's hand.
First-party data
Capture opt-ins, preferences and registrations you own — ready to activate across the platform.
Personalisation & A/B testing
Tailor content by product, region or audience, and test variants to find what converts.
Powered by QR Igniter
Every QR Igniter scan can resolve straight into a Brand Igniter experience — no glue code needed.
Live analytics
Track engagement, conversion and data capture per experience, product and campaign in real time.
Brand Igniter is already out in the world.
Explore the live product and concept experiences the TEEC team has shipped.
Make every product a doorway to your brand.
License Brand Igniter alongside QR Igniter for the full connected-product loop.
Frequently asked questions
What is Brand Igniter?
Brand Igniter is the brandable campaign platform on the Ignited Platform. It runs prize draws, instant wins and winning moments from one place, with rules, fraud screening and winner workflows pre-wired. You bring the prize; scan-to-enter turns every pack into a campaign door, taking entries from a QR code, the web or voice.
What kinds of campaigns can Brand Igniter run?
Brand Igniter runs prize draws, instant wins and winning moments. Rules, fraud screening and winner workflows are built in, and entries can arrive by scanning a pack, through the web or by voice.
How does Brand Igniter work with QR Igniter?
Every QR Igniter scan can resolve straight into a Brand Igniter campaign or experience with no glue code, so a code printed on a pack becomes the entry route into a promotion.
Do I need developers to use Brand Igniter?
No. Brand Igniter includes a no-code builder, so you compose campaigns, product landing experiences and journeys with simple wizards rather than writing code.
Can Brand Igniter show different content for different products or batches?
Yes. Experiences can be bound to a GTIN, batch or serial number, so the right content appears for the exact product in someone's hand. You can also personalise by product, region or audience and A/B test variants.
Does Brand Igniter capture first-party data?
Yes. Brand Igniter captures opt-ins, preferences and registrations that you own, ready to activate across the Ignited Platform, and reports engagement, conversion and data capture per experience, product and campaign in real time.
How much does Brand Igniter cost?
Brand Igniter is licensed on the Ignited Platform from £79 per month.