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Brand Igniter
The brandable campaign platform. Run prize draws, instant wins and winning moments from one place — with entry rules, bot protection and fraud flagging built in, and winner claims tracked end to end. You bring the prize. A QR code on the pack links straight to the entry page, so every pack becomes a campaign door.
The experience layer for your products.
No-code builder
Build branded microsites and entry forms from ready-made sections, with a step-by-step campaign wizard — no developers required.
Unique on-pack codes
Validate a unique code from each pack as proof of purchase, with receipt verification and age checks when you need them.
First-party data
Capture opt-ins, preferences and every answer entrants give you — data you own, exportable to CSV at any time.
Your brand at every level
Themes and fonts cascade from organisation to brand to campaign, so each promotion looks like the brand behind it.
Works with QR Igniter
A QR Igniter code can send shoppers straight to a Brand Igniter entry page.
Campaign analytics
Entries over time, devices, regions, traffic sources and fraud flags, updated every few minutes.
Embed anywhere
Put an entry form or a whole microsite inside your own website. It resizes to fit and works with third-party cookies blocked.
Bot and fraud defences
reCAPTCHA or Turnstile on each entry route, limits per email or per day, and automatic flags for suspicious entries.
Runs on schedule
Campaigns open and close on time in their own timezone, with pre-launch and closed pages, and confirmation and winner emails that retry automatically.
Make every product a doorway to your brand.
License Brand Igniter on its own or alongside QR Igniter — tell us about your promotion and we'll set you up.
Frequently asked questions
What is Brand Igniter?
Brand Igniter is the brandable campaign platform on the Ignited Platform. It runs prize draws, instant wins and winning moments from one place, with entry rules, bot protection and fraud flagging built in. You bring the prize; a QR code on the pack, a link or a form embedded in your own website takes entrants straight in.
What kinds of campaigns can Brand Igniter run?
Brand Igniter runs prize draws, instant wins and winning moments. Entry rules, captcha, entry limits and fraud flags are built in, and entries arrive through a branded microsite, a form embedded in your own website or the API — including from a QR code on pack.
How does Brand Igniter work with QR Igniter?
A QR Igniter code can send shoppers straight to a Brand Igniter competition entry page, so a code printed on a pack becomes the entry route into a promotion.
Do I need developers to use Brand Igniter?
No. You build microsites and entry forms from ready-made sections, and a step-by-step wizard sets up the campaign, so no code is needed.
Can Brand Igniter check proof of purchase?
Yes. You can upload unique on-pack codes and accept each one once, ask for a receipt to verify, and add an age check.
Does Brand Igniter capture first-party data?
Yes. Brand Igniter captures opt-ins (marketing, email, SMS and post), preferences and every form answer as data you own, and exports it all to CSV. Campaign analytics show entries over time, devices, regions and traffic sources.
How much does Brand Igniter cost?
Brand Igniter is licensed on the Ignited Platform from £37.50 per month ex VAT. That gets you the campaign of your choice for however many months you need it. There are lots of other options available, right up to Enterprise solutions.